Hello and welcome back! I have a question for you: if you had to pick your favorite color, what would it be? I don’t mean the color you would choose to paint your room or the color you like to wear. Choose the color you feel the most connected to. Don’t think about it for too long, answer spontaneously. If there is more than one color appealing to you, that’s okay too.

Are you all done? Perhaps you struggled to pick the color that feels truly yours. If that’s the case, don’t worry – the quiz you have in front of you will help you answer this question! And if you did pick a color, you can take the quiz anyway and see if we got it right.

A lot of people think that colors don’t have any impact on our choices, feelings, and behaviors, but a closer look into this matter proves the opposite. Your favorite color can be linked to various personality traits, motivation, and productivity levels in your life.

Colors can affect which product we pick at the store or if we choose one brand over the other. The companies are well aware of this and use it in something called color marketing. For example, brands wanting to be associated with dependability use the color blue. Companies that want to be seen as fun and positive will use yellow or orange. Black designs are often used for products meant to be seen as professional, modern, or manly.

Some brands use red for their “call to action” buttons – for example, “shop now”. This is because red is a strong color, able to incite strong emotions and encourage you to buy things.

Color psychology has been used in marketing and branding for years, but research in the last decade has taken color psychology and applied it to human personality traits. Colors aren’t merely associated with various feelings but can shape our perceptions and personalities. Various studies across multiple years have given us insight into what each color represents in regards to our personality, work ethic, and motivation levels.

Black is a color associated with strong, determined types who know what they want and are not afraid to reach for it. Those people usually seek power and respect. A person who likes black is bold and willing to take risks. They might be a little too impulsive at times. In western countries, black is the color of mourning, death, and sadness. It can also be associated with strength, luxury, and intensity.

White is often associated with purity, innocence, light, cleanliness, and order. In western cultures, it is a traditional color for the bride. White represents a peaceful individual, neat and simple in their ways. They have a positive personality, and an optimistic outlook toward the future and life in general. White’s association with cleanliness and sterility is often seen in hospitals, medical centers, and laboratories to communicate safety.

Red is a color for an intense, energetic, daring individual. It is the color of blood and fire and is associated with love, desire, sexuality, heat, anger, and determination. People who choose red as their favorite color are bold, boisterous, and passionate. Red is said to be an appetite stimulant, waking up your tastebuds with its eye-catching presence. The color red is a highly visible color that can focus attention quickly and get people to make quick decisions, which is one of the reasons fire trucks and fire engines are usually painted red.

Pink is a color associated with a loving, kind, and sensitive individual, often with a strong protective and sensual side. People who like pink are considered sweet, charming, and romantic. Pink is often associated with femininity, playfulness, and love, but pink can also be perceived as a somewhat immature color. You will see a lot of pink in a child’s toy packaging or brands to signal playful, whimsical fun. Other brands have signified the color to mean something cute, fun, playful, and sexy.

Green is largely associated with nature and the environment, also money and banking. It can also symbolize jealousy and envy. Green-loving individuals are typically down-to-earth and aware of what other people think of them, looking for acknowledgment and acceptance. They are loyal and helpful friends. The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Blue is the most popular choice among favorite colors, said to represent a deep need for personal inner peace and truth. Lovers of blue are said to like to live their lives according to their beliefs, often choosing to live in peace and harmony. Blue represents both the sky and the sea and is associated with open spaces, freedom, imagination, inspiration, and sensitivity. The color blue in many cultures is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away.

Are you ready to discover which color represents your personality best? Take the quiz and find out now! Don’t forget to share the link with your friends.