Hey everyone! Do you like Chipotle? We hope so! The Chipotle IQ Quiz has recently appeared on the Chipotle website. We decided to show you what it looks like so that you can return to these questions at any time and refresh your knowledge about your favorite restaurant! How much do you know about Chipotle? Answer twenty questions and see how many points you can get!
Chipotle Mexican Grill, Inc., often known simply as Chipotle IQ Quiz, is an American chain of fast-casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in bowls, tacos, and Mission burritos that are made to order in front of the customer. Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.
Chipotle is one of the first chains of fast casual dining establishments. Founded by Steve Ells on July 13, 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald’s Corporation became a major investor in 1998. By the time McDonald’s fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations. With more than 2,000 locations, Chipotle had a net income of US$475.6 million and a staff of more than 45,000 employees in 2015.
In May 2018, Chipotle IQ Quiz announced the relocation of its corporate headquarters to Newport Beach, California, in Southern California, ending its relationship with Denver after 25 years.
In the past, Chipotle mainly relied on billboards, radio advertisements, and word of mouth to advertise. In 2012, Chipotle aired its first nationally televised commercial during the 54th Annual Grammy Awards ceremony. In 2010, the company initiated an ad campaign that mocks advice given to Chipotle by advertising agencies. Chipotle has run many promotions giving out free food to potential customers, especially when opening a new store. Stores also give out free burritos on certain holidays; for instance, on Halloween, some locations have had promotions in which free burritos are given to people who come dressed as a burrito.
In 2011, Chipotle created the “Farm Team”, which is a rewards program available only by invitation from restaurant managers. The Farm Team members have access to a special Chipotle website, where members can earn rewards, i.e. free food and T-shirts. The site offers members to, “learn where Chipotle’s food comes from, take quizzes and polls, play games and watch videos about the company”. In April 2014, the Farm Team program was shut down.
Chipotle sponsors Team Garmin-Barracuda (formerly Team Garmin-Chipotle, Team Garmin-Slipstream, Team Garmin-Transitions, and Team Garmin-Cervélo) of the International Cycling Union, and is an official team partner of the Boston Celtics, and the Boston Bruins. In June 2009, Chipotle sponsored free screenings of Food, Inc., a film that criticizes the corporate food industry. Founder Steve Ells stated that he hoped the film would make customers appreciate Chipotle’s Food With Integrity policy. From May until September 2009, Chipotle ran a contest on mychipotle.com, a microsite that had a competition for the best user-created audio and video presentations about different combinations of ingredients. In July 2010, Chipotle began a campaign to support healthier lunch alternatives for students, in which money will be donated to The Lunch Box program based on how many spam E-mails consumers forward to a company E-mail address. For Chipotle’s 18th anniversary, the company began wrapping its burritos in gold foil as part of a larger promotion to draw attention to its Food With Integrity mantra. Also as part of the gold foil campaign, Chipotle is offering prizes for customer-created pictures of items wrapped in gold foil. Chipotle hired comedian Amy Sedaris to create a comedic how-to video on wrapping with gold foil and spread the video using Twitter. In March 2013, Chipotle pulled its sponsorship of a Boy Scouts of America event, citing that organization’s ban on LGBT members.
Cup and bag from the “Cultivating Thought” series, featuring the work of Paulo Coelho and Augusten Burroughs
On March 14, 2016, a National Labor Relations Board (NLRB) administrative law judge concluded that Chipotle’s social media policy, and more specifically its application towards an employee who posted tweets regarding wages and working conditions, violated the National Labor Relations Act (NLRA). A former Chipotle employee in Havertown, Pennsylvania, wrote a series of tweets from his personal account about hourly workers being required to work on snow days. Chipotle instructed the employee to delete the tweets. The NLRB judge determined that Chipotle’s request to delete the tweets violated the NLRA even though the employee was not disciplined as a result of his tweets.
In July 2021, Chipotle rolled out limited edition gold foil at participating locations to celebrate American athletes competing in Tokyo at the 2020 Summer Olympics.
On October 28, 2021, Chipotle IQ Quiz announced $1 million of burritos to be given away for free for the first 30,000 people to order from the video game Roblox.
Are you Chipotle fans? How much do you know about this chain? Would you pass the Chipotle IQ Quiz? Answer twenty questions and see for yourself now!
How many questions are there?
There are 20 questions.
How many different results are there?
You can get 1 of 4 different results, according to the level of your knowledge.
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